The Coffee Planet team visits the best coffee farms around the world in order to ensure that they know exactly where the 100% Arabica beans are being sourced. As a result of this, the company has established strong relationships with farmers and producers in over 20 countries in Africa, Asia, Central and South America. Coffee Planet only buys speciality grade Arabica beans direct from the source to guarantee quality and a fair price.
Fair Trade is a key aspect of the brand’s philosophy. Coffee Planet managing director Robert Jones says: “Our Dubai-based roastery is UTZ certified which means that we keep a close eye on the traceability and sustainability of our directly-sourced coffee. We work in compliance with the UTZ programme, the world’s largest independent not-for-profit organisation for coffee. The aim of this is to help farmers grow better crops, generate more income and create better opportunities, as well as to safeguard the earth’s natural resources.”